Inside the NHL’s plan to grow Gen Z fandom

Inside the NHL’s plan to grow Gen Z fandom

Innovator Stage
Keynote
Fan EngagementMonetisationSocial Media

Information

Join the NHL EVP & Chief Marketing Officer in this keynote about: 

  • How has the NHL embraced the power of social content creators?   
  • Best practice for creating, distributing and monetising social video content?   
  • How have different types of viewing experiences impacted the NHL’s digital strategy?
Where
Online
GrabyoGrabyo is the leading cloud video platform. Grabyo’s lightweight services are the future of broadcast – equipping partners with the tools to manage agile video distribution strategies across all major digital, OTT, and social platforms. Delivered as a SaaS platform and accessed through a web browser, Grabyo is trusted by major publishers and rights holders including UFC, Big 10 Network, EA Sports, Univision, DAZN, IGN, The Hollywood Reporter, Showtime, PBS, Real Madrid, LAFC, and Bellator; Grabyo’s SaaS platform is designed to help digital teams maximize their resources, with no additional software and limited training needed to utilize its browser-based tools. The platform has strategic partnerships across OTT, social media, and broadcast including Twitter, Facebook, YouTube, Instagram, Twitch, and Snap. in 2020, Grabyo partners created over 850,000 clips and 21,000 live broadcasts, generating more than 17 billion video views.

Registered attendees

Gareth Capon
Gareth Capon
CEOGrabyo

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