Going viral: Strategies for success on social

APAC's mobile-first fanbase offers huge opportunities for those willing to embrace digital. Hear from those harnessing social media platforms and interactive content to connect with fans, both locally and globally.

Topics include:

• How Ming Wei generated 150 million views for rights holders such as World Taekwondo.
• How can athletes use social media to build their personal brand?
• The best approaches when it comes to monetising social content in SEA.