Inside Meta's Indian sports content strategy

As the global cricket expansion continues, discover how Meta is leveraging its platforms to bring Indian fans closer to sports such as the IPL through exclusive content and interactive experiences.

Topics include:

• How is Meta’s digital strategy tailored to engage and captivate Gen Z audiences?

• Lessons from IPL: How does Meta collaborate with teams, broadcasters and creators to enhance and amplify content across its diverse platforms?

• How is Meta navigating the complexities of India's digital landscape to redefine fan engagement?